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Air Travel Industry - Theories, Methods and Recent Issues (Hardcover): Azizul Hassan, Nor Aida Abdul Rahman, Nurhayati Mohd Nur Air Travel Industry - Theories, Methods and Recent Issues (Hardcover)
Azizul Hassan, Nor Aida Abdul Rahman, Nurhayati Mohd Nur
R4,048 Discovery Miles 40 480 Ships in 9 - 15 working days

As the air travel industry begins to emerge from the COVID-19 restrictions, new research must be undertaken to survey the changing business landscape. This book examines existing air travel literature, illustrates the current theories in the field, and suggests research methods for integrating them in fieldwork. The book begins by surveying the landscape of air travel research and examining key theoretical frameworks such as grounded theory, institutional theory, prospect theory and the theory of planned behaviour. It then explores when qualitative and quantitative research methods are appropriate for use in air travel research, and how they can be applied successfully. Gathered contributors from Southeast Asia and the Middle East highlight some of the latest issues, including the impacts of COVID-19 on air freight, airline catering, and passenger perceptions of security and safety. Future directions for research are also proposed. This book will appeal to researchers and postgraduate students in the fields of air transport or aviation management, tourism marketing, and consumer behaviour.

Women in Aviation - Management, Talent and Empowerment During Crisis Era (1st ed. 2023): Nor Aida Abdul Rahman, Nurhayati Mohd... Women in Aviation - Management, Talent and Empowerment During Crisis Era (1st ed. 2023)
Nor Aida Abdul Rahman, Nurhayati Mohd Nur
R4,719 Discovery Miles 47 190 Ships in 10 - 15 working days

This book is a comprehensive review and empirical study on women capacity building, leadership characteristics, talent management and women challenges in crises era from an aviation perspective.  This book offers a blend of comprehensive and extensive high quality research outputs from highly reputed authors and editors. This book aims to address the following objectives: • explores the women empowerment facets in aviation and its challenges in crisis era, which will be covered throughout the book. Such facets of women empowerment include women awareness of the right of equality, self-confidence, changes in society and at the workplace and capacity building.• examines the women leadership values in aviation, which will be covered throughout the book. Such leadership values include women leader behaviour, impact and followers, leadership characteristics and technology skills• covers key challenges that women in aviation experiencing during crisis era of pandemic Covid-19, war crisis and disaster• readers will be able to understand women research studies in unexplored field, aviation from different points of view. In this sense, they will be able to compare, contrast and comprehend whether the women issue from aviation sector are difference lenses, and delivered similarly or otherwise in different sector or parts of the world. This enables readers to understand differences and subsequent application towards women empowerment and leadership in wider context• readers will gain benefit from multi worldwide contributors which coming from women leaders in the industry who’s also a member of worldwide women association such as women in logistics and transport (WILAT), Women in Transport (WIT), Women in Corporate Aviation (WCA).  Moreover, this book, proposes a mixture of theory and practice with effective case studies, aims at reaching primarily doctoral, postgraduate, graduate, and final year undergraduate students in business and marketing, logistics and transport, gender studies, cultural studies, and it will also useful and suitable to read for both managers and decision-makers around the world too.

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